Features › No double counting

Every lead counted once. Never twice.

LeadFilter reports each lead's result to Meta a single time, so your cost per lead is real and Meta is not trained on duplicates.

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THE PROBLEM

Meta can count the same lead twice

When the same lead is reported from two places, or sent again, Meta treats it as two conversions.

The same lead is reported by your website and again by a tool

Meta sees two conversions where there was one person.

Ads Manager shows more results than your team received

The report and your lead list never match, and nobody knows which to trust.

Cost per lead looks cheaper than it really is

Budget decisions get made on numbers that are not real.

Meta learns from duplicates

It chases the wrong people because one signal was counted twice.

HOW IT WORKS

No duplicate events to clean up, and nothing for you to set up.

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Each lead's result is sent to Meta once

One lead, one signal. Nothing is sent twice.

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Sent only after the lead is scored

Meta gets the real outcome, not just a form fill.

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Cleaner numbers in Ads Manager

Conversions reflect real people, not repeated events.

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Nothing to configure

No event IDs to manage and no deduplication rules to write.