Privacy Policy

1. Who we are

This Privacy Policy explains how Vedant Enterprise (“LeadFilter”, “we”, “us”) collects, uses and protects personal data when you use leadfilterai.in and the LeadFilter service. We follow the Digital Personal Data Protection Act, 2023 and other applicable Indian law.

2. Whose data we handle

• Customers: businesses and people who sign up for LeadFilter.
• Leads: people who enquire with our customers through Meta lead ads or a LeadFilter lead form. For leads, the customer decides why and how their data is used, and LeadFilter processes it on the customer’s behalf.
• Website visitors, including people who request a test call on our website.

3. What we collect

From customers

• name, email, phone number, business name and login details;
• payment information, which is handled by Razorpay (we do not store full card numbers);
• when you connect Facebook: your Facebook user ID, the Pages, ad accounts, campaigns, ads, Instant Forms and datasets you allow, and the access tokens needed to use them; and
• your qualification questions, project details, call settings and support messages.

About leads

• answers and contact details from the lead form, such as name, phone number, email, budget and location;
• the ad, campaign and form linked to the lead;
• AI call recordings, transcripts, call outcomes and lead scores; and
• “do not call” requests.

From website visitors

• the phone number entered for a test call, and that call’s recording and transcript; and
• basic technical data such as IP address, browser type and pages visited.

4. How we use data

• to create and run your account and provide the Service;
• to receive leads from Meta or our lead form, score them and show them in the customer’s dashboard;
• to make AI calls to leads on the customer’s behalf, and to record and summarise those calls;
• to send lead-quality signals to the customer’s own Meta dataset through the Conversions API;
• to send alerts, service emails and support replies;
• to prevent misuse, spam calls and fraud; and
• to fix problems and improve the Service.

We do not sell personal data. We do not use leads’ data for our own marketing, and we do not use it to train AI models. We use data received from Meta only as allowed by Meta’s Platform Terms.

5. Who we share data with

We share data only with services that help us run LeadFilter, and only as much as they need:

• Meta Platforms: to receive leads and to send lead-quality signals to the customer’s dataset;
• AI model providers (such as Anthropic): to score leads and power the voice agent’s replies;
• Speech providers (such as Sarvam AI): to convert speech to text and text to speech during calls;
• Telephony providers (such as Vobiz): to place and receive calls;
• Hosting and database providers (such as Render and Supabase): to run the Service and store data;
• Razorpay: to process payments; and
• Email providers: to send alerts and service emails.

We may also share data if the law requires it, or to protect our rights and the safety of our users. Some providers may process data outside India, and we use providers with appropriate safeguards.

6. How long we keep data

• Leads, scores, call recordings and transcripts: kept while the customer’s account is active, so the customer can review them.
• Website test calls: kept only as long as needed to run the test call feature and prevent misuse.
• Account deletion: when a customer deletes their account, we delete their data, including leads and call recordings, within 30 days, except records we must keep by law (such as invoices).
• Deletion requests: anyone can ask us to delete their data, and we do so within 30 days.
• “Do not call” requests are kept so we can keep honouring them.

7. Security

We use encrypted connections (HTTPS), access controls and trusted providers. Only people who need the data to run or support the Service can access it. No system is completely secure, but we work to protect your data.

8. Your rights

Customers can view and update their information in the dashboard, and can delete their account at any time. Anyone can ask us to:

• access or correct their personal data;
• delete their personal data;
• withdraw their consent; or
• stop calls to their number.

If you are a lead, you can also contact the business you enquired with. During a call, you can simply say you do not want to be called again. We respond to requests within 30 days.

9. Deleting your Facebook data

To remove LeadFilter’s access to your Facebook data:

1. Go to Facebook Settings, then Business Integrations, find “LeadFilter Server” and click Remove; and
2. Delete your LeadFilter account from the dashboard, or email us at leadfilterai.official@gmail.com asking us to delete your data.

We delete the Facebook data we hold for you within 30 days.

10. Cookies

We use essential cookies to keep you signed in and to protect your account, and may use basic analytics to understand how our website is used.

11. Children

LeadFilter is a business service and is not meant for anyone under 18.

12. Changes to this policy

We may update this policy. For important changes, we will notify registered account holders by email at least 14 days before the changes take effect.

13. Grievance Officer and contact

Grievance Officer: Vedant Duggal
Vedant Enterprise, Noida, Uttar Pradesh, India
Email: leadfilterai.official@gmail.com