Features › Live Meta CAPI signals

Meta finds out which leads were actually real.

Every score goes back to Meta automatically, so next month's ads reach buyers instead of browsers.

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THE PROBLEM

Meta only knows that a form was filled

It optimises for form-fillers, because that is the only signal it ever receives.

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Meta only learns that a form was filled
So it keeps finding more people who fill forms.
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Junk percentage stays the same every month
Nothing about your campaign teaches the algorithm anything new.
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Sending it manually means tagging every lead by hand
Nobody has time to mark 300 leads a month.
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You pay the same cost per lead forever
The spend never gets more efficient because the signal never improves.
HOW IT WORKS

Every score reported back, automatically

Server-to-server, with hashed contact data for the highest match rate.

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Sends the score back to Meta server-to-server
No pixel gaps, no browser blocking, no lost events.
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Qualified, disqualified and closed reported separately
Meta learns the full picture, not just a yes or no.
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Runs automatically, nobody tags anything
It happens the moment the lead is scored.
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Match rate shown so you know signals landed
You can see it working in Events Manager.
USE CASE

A clinic running the same campaign for three months

Month one, 61% of enquiries are price-checkers who never book. The clinic keeps the same ad, same budget, same targeting, because there is nothing obviously wrong with any of it.
WITH LEADFILTER
By month three it is 47%, because Meta now knows what a real patient looks like. Same spend, same ad, forty more appointments.

Teach Meta what a real lead looks like

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14-day free trial · No card required · Cancel anytime